White Label Marketing Tools for Agencies: 9 to Seriously Consider (2023)

White Label Marketing Tools for Agencies: 9 to Seriously Consider (1)

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Among the many available, a number are also specifically designed with white label functionality for agencies. Agencies of all sizes can leverage these white label marketing tools to become more professional, responsive, and to provide more value to their clients, while also keeping costs low and affordable.

A quick review of white label marketing

As we described in a related article on white labeling, white label marketing is also known as white label digital marketing or reseller digital marketing. White label marketing was born to help meet the growing marketing needs of businesses today that are interested in digital marketing services but are looking for another company to do it all.

White label marketing is an opportunity for marketing agencies to offer more value to clients by giving them “the total package” but at a fraction of the cost. Here are some tools to consider. #contentmarketing #whitelabel #agencies Click To Tweet

How is a white label marketing solution different?

White label marketing tools are those initially created by a third party but are available for subscription and license for individual companies as well as white label digital marketing agencies. What makes white label solutions truly attractive is that they can also be customized for other brands.

For example, a well-rounded digital marketing strategy typically involves a web designer, a copywriter or content creation specialist and strategist, a search engine optimization (SEO) expert, a social media consultant, and an online marketing services professional.

However, recruiting, hiring, and onboarding these resources requires time and money, which many businesses don’t necessarily have, particularly small businesses and startups. As a result, many businesses, especially agencies offering a “full solution,” will partner with an affordable white label marketing partner to help them grow while also keeping costs low.

Some of the best white label marketing tools for agencies

White Label Marketing Tools for Agencies: 9 to Seriously Consider (2)

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1. Email sending platform: Sendy

Sendyis great for sending basic emails, newsletters, creating autoresponders, and setting up tracking and reporting. Sendy is hosted by Amazon’s Simple Email Service (SES). In addition to its affordability, Sendy provides users with access to all the great features that one would get from using another email service, such as MailChimp or InfusionSoft, but for a fraction of the cost.

For example, an ongoing Amazon email server subscription for 10,000 subscribers would be only $1 or $2 a month versus $200 for another email service, such as MailChimp. By leveraging this tool for your white label marketing service, you provide a cost-effective email marketing service with the same features that save your clients and also boosts your bottom line.

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2. Open-source and practically free marketing automation: Mautic

Mauticis a complete marketing automation solution for white label marketing agencies. Mautic is software that can be installed on your own server and customized with logos, domain names, color schemes and more. With Mautic, users can manage social media marketing campaigns and audience engagement, store and manage contacts, send emails, set up web forms, and create and run reports. Mautic offers everything you need to set up your own marketing automation system.

Although Mautic is very powerful, the one caveat is that it isn’t as white label-friendly as some of the other tools we will explore. It can also take some time to set up and implement, but many white label marketers will tell you that it is well worth the effort.

Those shortcomings aside, Mautic offers some of the largest markup and profit potential. Cheaper marketing automation systems cost $500+ a month, and the more robust ones start at $20k per year. If your clients have shopped around for marketing automation, they will be aware of that large financial barrier to purchasing marketing automation. They also will be interested in your own solution that you’ve set up; you’ll save them money as well as add considerable revenue and profit to your bottom line.

White Label Marketing Tools for Agencies: 9 to Seriously Consider (4)

3. SEO platform: SE Ranking

SE Rankingis specifically designed for white label marketing purposes. Whether you are an SEO expert agency or an independent webmaster, SE Ranking is an SEO platform designed for everyone. Users can set up their own domains or their clients’ domains simply by entering the domain registrar information, and without the need for hosting.

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With SE Ranking, users can create accounts for colleagues or clients, access a number of customizable tools, such as performing website audits, monitor and track backlinks and position ranking, making it a white label SEO platform you can’t live without.

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4. Marketing automation: HubSpot

In addition to being the leaders of inbound marketing, HubSpot is another well-known platform that offers a wide range of sales and marketing solutions, particularly marketing automation, for agency’s looking to offer a full marketing solution to their clients. While not a fully “white label” solution, as your client will have visibility into the fact that they’re using HubSpot’s software, thepartner options from HubSpotallow you, as an agency, to provide direct services for your clients while reaping substantial referral fees from HubSpot.

Depending on your client’s needs, the HubSpot platform provides a CRM to support sales, a marketing dashboard that includes content creation (including blogging and social media posting and monitoring), building automated email workflows, and analytics. One of the prime advantages of using the HubSpot platform is the ability to have all the sales and marketing tools you need right in one platform. On the other hand, one of the disadvantages is that it can get expensive to purchase a subscription plan with all the tools and features you need. While there are some entry-level options with HubSpot, that may cost as little as $50/month, to get the power of HubSpot’s full suite your clients will need to be willing to pay $10k+ per year.

All in all, many businesses and agencies swear by HubSpot. If you can justify the cost, it just might become the tool your clients can’t live without.

White Label Marketing Tools for Agencies: 9 to Seriously Consider (6)

5. Mobile app development: ShoutEm

ShoutEm makes mobile app development and creation easier. You no longer have to be a web developer or have a background in HTML or JavaScript coding to build a high-quality and functional mobile app. With ShoutEm, white label marketing agencies can easily create an iOS and Android-friendly app from a variety of starter templates.

ShoutEm also boasts dozens of features and integrations that are focused on making it easy to create new apps for your clients. White label marketers can now add mobile app development to their long list of solutions, providing even more value to clients and beating their competition.

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6. Conversion rate optimization: Load Faster

Load Fasterhelps with site optimization. Paying attention to the speed of any website — including mobile sites — is crucial to enhance the user experience, satisfy customers, and boost conversion rates. Most client goals involve increasing conversion rates, and one of the easiest ways to do this is simply by testing the speed of a client’s website.

Load Faster will analyze a site’s speed simply by entering a web domain into the system. Not only will this tool tell you the site’s speed, but also identify problem areas and provide optimization tips on how to improve speed. The team at Load Faster is also available to fix the problems, if necessary.

7. PPC management: White Shark

For white label marketing agencies that also offer PPC advertising solutions,White Sharkis specifically designed for agencies that specialize in white label PPC or even local SEO. Not only does White Shark provide users with access to insights from Google products, such as Google Analytics and Adwords, it also provides the necessary tools to build and manage full campaigns that drive results and boost marketing ROI, making both you and your clients happy.

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8. Social media marketing management: Sendible

Sendibleis similar to social media management tools likeHootSuite and Buffer;however, it offers a sweet twist! It is white label-friendly, meaning you can brand the solution to look like your company has invested heavily in the tool. This solution has much of the same feature set of Hootsuite and Buffer, such as schedule posting, keyword monitoring and measurement. However, Sendible also has powerful collaboration, workflow and approval functionality to ensure your clients’ posts are up to snuff (and approved by them, if necessary).

With their solution, you can customize the website domain name and the user interface that your customers will see, or even change up the email notifications so that they’re coming from you. One powerful function of their white label system is that they will even create your own native social media publisher account so that your clients’ posts will be branded with your company name. This might sound intrusive, but Hootsuite and many other solutions do this, so it isn’t something that will raise alarms. Instead, that extra little branding may generate new clients.

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9. Reputation management: Synup

When many businesses and marketing agencies alike think about white label marketing tools or services, they often think about the basics, such as content creation, social media, lead gen, and more. However, many often forget about reputation management. Reputation management is another key part that fits into the “white label” category that is becoming more important for businesses, particularly those that spend a lot of time engaging with leads and customers via social media.

Synupis a great tool that helps local businesses and marketing agencies control and manage their online presence, customer reviews, and generate positive reviews, which is crucial in today’s digital era.

Synup provides an easy-to-use dashboard that helps users control business presence in online searches, maps, voice, and social. Synup also provides in-depth insights into review analytics, profile analytics, and performance metrics for multiple locations. And perhaps the best part of Synup, is that you can white label everything, from the dashboards your client will log into, to the email notifications “you” will send to your clients, further adding to the impression that your agency is top in class.

So, now that you have a full understanding of what label marketing is, the best white label marketing practices, and a number of tools to leverage in your services, you are now armed with what you need to make your marketing agency the most cost-effective solution for your clients while benefiting your bottom line.

White Label Marketing Tools for Agencies: 9 to Seriously Consider (10)

Get a better idea of the cost for your content plans. See how ClearVoice can help you power your content marketing.


What is White Labeling in marketing? ›

White labeling is when one company buys its product from another company and rebrands it as their own. The company which sells the final product to the consumer is usually not involved in the manufacturing process.

What is white label social media marketing? ›

A white label social media marketing service is a service that your agency can easily resell as its own. This means that you can offer social media content services to your clients and add recurring revenue without having to hire more people and figure out the best processes to deliver the service.

What are white label services? ›

A white label service, as a rule of thumb, is the provision of products or services that were designed by a company so that they can be sold to another company as that company's own products or services.

What is white label outsourcing? ›

Basically, it means that an agency has a partner that does work for them and their clients under their brand name. For example, my agency offers SEO services to our agency partners, which they can then present to their clients as their own. We also partner with other white label agencies.

What is an example of white Labelling? ›

The end product appears as though it has been produced by the purchaser. White label products are easily spotted on store shelves, as they have the retailer's own name (commonly known as the "store brand") on the label. For example, Whole Foods Market's "365 Everyday Value" line of products.

What are the 4 types of Labelling? ›

There are four major types of labels that companies and small businesses are using for their products and operations: brand labels, informative labels, descriptive labels, and grade labels.

Why is it called white labeling? ›

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.

What's another term for white labeling? ›

What is White Label and/or Private Label? The terms white label and private label are often used interchangeably (however there are subtle nuances). White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

How does white Labelling work? ›

White label products are anything that is produced by third-party manufacturers and sold under a different brand . In this way, such products change logos to what is requested by a buyer in order to be later sold as their own development.

How do you use white label? ›

How do I start white labeling?
  1. Choose a product.
  2. Find a supplier—determine if you will buy inventory, dropship, or print on demand.
  3. Create a brand and branding assets for your business and submit your customizations (refer to each supplier's specifications and steps).
  4. Set up a Shopify store and sales channels.
Mar 21, 2021

How do you white label a service? ›

White label refers to a service that is developed by one company but sold by another company or brand. The reseller can customize the developed service with their own brand, logo and identity. For example, Company A develops the website and Company B buys it.

What is required for white labeling? ›

The requirement for a service to be considered “white label” is that you must be buying a service from another company, and reselling it to your customers as your own service. While outsourcing is often white labeled, the two are not interchangeable.

Is white labeling ethical? ›

These white-label products, IMO, are pretty unethical. What they do is take an (often crappy) generic product, slap some fancy packaging on it, and sell it for 10x (or more) the price.

What are the 3 categories of labeling? ›

There are three kinds of labels: • Brand • Descriptive • Grade Labeling Marketing Essentials Chapter 31, Section 31.2 Page 40 The brand label * gives the brand name, trademark, or logo.

What apps white label? ›

A white label mobile app is a “native” mobile application that runs directly on the Apple iOS or Google Android operating systems that is built by a third party but offered under your own brand. It's available in the Apple App or Google Play Stores for people to download directly.

How to start a white label business? ›

How do I start white labeling?
  1. Select a product.
  2. Find a supplier—decide if you will dropship, print on demand, or buy inventory.
  3. Develop a brand and brand assets for your business.
  4. Build a Shopify store and set up sales channels.
  5. Start selling!
Dec 9, 2022

What 5 things must be on a label? ›

5 Basic Elements that MUST be on Your Food Label
  • Ingredients.
  • Sugar, fat, and sodium content.
  • Calorie counts and serving size.
  • Freshness.
  • Organic.
  • GMOs.
Jan 14, 2021

What are the best practices in labelling? ›

1. Streamline the barcode label design process
  • Populate product descriptions and expiration dates.
  • Calculate and generate barcodes and RFID.
  • Create labels that comply with industry standards.
  • Group labels in a single template.
  • Make global changes across the supply chain.

What are the rules of labelling? ›

  • Name, trade name or description.
  • Name of ingredients used in the product in descending order of their composition by weight or volume.
  • Name and complete address of manufacturer/packer, importer, country of origin of the imported food (if the food article is manufactured outside India, but packed in India)

What are the advantages and disadvantages of White Labelling? ›

One distinct advantage is that these products tend to be much cheaper than name-brand products, and sometimes the quality is comparable. However, the disadvantage is that it is harder to get information about the products and the companies that make them.

How much does white label cost? ›

A one-time set-up fee starts from $2000. It may be higher depending on custom solutions and the features a customer may require. The monthly maintenance fee starts at $500/month – this includes dedicated load balancers, account manager, maintenance, and more.

Do you need permission to white label? ›

Do you need permission to white label products? To legally sell white label products under your own brand name, you must craft a manufacturing, branding, and sales agreement with a white label manufacturer. Like all business contracts, these agreements should be crafted with the help of a specialized lawyer.

What is the opposite of white labeling? ›

Just like white-label products, private-label products are manufactured by one company but sold under another company's brand. But in terms of customization, private-label is the opposite of white-label.

What are white label items? ›

White label products are unbranded products produced by a manufacturer to be used by retailers. Retailers can add their own branding to these products. You can check out the Printify Product Catalog to see great examples of white-label products.

What is Amazon White labeling? ›

What is a white label product? It's essentially a product or service that is made by one company, then rebranded or relabelled by another to look like it's an original and unique product.

What are the issues with white Labelling? ›

Inconsistent quality: Probably one of the biggest concerns with white label branding is the consistency of the products. Brands establish their own quality controls. The producers of white label brands may not follow those same procedures, causing an issue with product consistency.

What are the dangers of labeling someone? ›

Negative Effects

Labels can shape expectations that are set for other people, creating stereotypes. These stereotypes can result in unrealistic expectations or expecting less from someone despite what they are capable of. For example, someone could expect a person who is Asian to be good at math, even if they aren't.

What is white label vs Black label? ›

Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).”

What is gray label vs white label? ›

A grey label is an appropriate name as it toes the line between an IB relationship and a white label. Essentially, a broker offering a grey label allows the potential partner to promote their business using the direct name of the broker, rather than a branded, white label name.

Is white labeling legal? ›

Do you need permission to white label products? To legally sell white label products under your own brand name, you must craft a manufacturing, branding, and sales agreement with a white label manufacturer. Like all business contracts, these agreements should be crafted with the help of a specialized lawyer.

What is another word for white label? ›

Synonyms. (a generically manufactured product): private label. private brand.

What is white labeling content? ›

White label content is written content (blog posts, white papers, web content, product descriptions, etc.) that has nothing linking it either to Verblio or to its author in our platform. When you purchase white label content from Verblio, you can publish it as your own or sell it to a client.

What is Amazon white label? ›

White labeling is when a manufacturer creates generic products for mass production and sells them to different retailers. Sellers who buy products from a white-label manufacturer make minor variations, like adding their branding and packaging.

What is the opposite of white label? ›

Just like white-label products, private-label products are manufactured by one company but sold under another company's brand. But in terms of customization, private-label is the opposite of white-label. Usually, in private-label banking, the end product is customized even before it gets labeled.

What is the opposite of a white label product? ›

Private-label products or services, also known as "phantom brands," are typically those manufactured or provided by one company for offer under another company's brand.

Is white label the same as private label? ›

The biggest difference is that under white label agreements, manufacturers sell generic products to retailers and can sell that same generic product to multiple retailers, while under private label manufacturing, the arrangement is exclusive with one retailer.

Why are White label products cheaper? ›

Advantages of White Labeling

It is cheaper – white label branding is cheaper because the manufacturer would be producing a formula or design that they already make. There are no product customization costs and they can produce in bulk and keep manufacturing costs low.

How much does white labeling cost? ›

The monthly maintenance fee starts at $500/month – this includes dedicated load balancers, account manager, maintenance, and more. The fee may be higher based on the setup and support required by the customer.

How much does it cost to start a white label business? ›

At a minimum, starting a private labeling business costs at least $1,000–$1,500. Your most significant expenses will be associated with ordering samples and setting up the logistics of your business, including your website, payment processing, and order fulfillment. Learn more about working with manufacturers above.


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